Beyond the Plate

All strong brands invest in great merch—because loving a brand often means wanting to embody it. In today’s world, association and influence matter, and merch becomes a walking billboard. When designed with care and intention, it extends the brand into everyday life.

Working with Mitchel Weber, whose creativity rivals that of any artist, made this process even more inspiring. For SAGRA, my role was to source products, collaborate with the design team, and manage transactions to ensure the merch launched on time for the holiday season.